The popular singer, Dua Lipa, is no stranger to the limelight. However, she showcases a different set of talents in a recent evian campaign. Alongside British tennis sensation Emma Raducanu, Dua can be seen dodging balls and swinging her racket as she attempts to mimic her skilled mentor’s moves.
The singer opted for a sporty look and tied her brown hair in a high ponytail that’s perfect for the tennis court. Emma, on the other hand, looked chic in a white outfit paired with a matching jacket. The campaign takes inspiration from evian’s support of tennis tournaments and features a lively pink tennis court with a scenic backdrop of mountainous silhouettes and snow, reflecting the brand’s Alpine roots. Additionally, Emma has endorsement deals with Tiffany Co. and Vodaphone.
In this fun and lighthearted marketing campaign, Emma Raducanu shares her love for tennis with Dua. Through skilled coaching, Emma guides Dua on grip, technique, and the essential forehand stroke before taking a much-needed break from practice. Dua expresses her delight at partnering with evian once again for this campaign and praises Emma’s dedication to her sport. Witnessing Emma’s training firsthand only deepens Dua’s admiration for her talent and hard work.
I had the opportunity to switch roles with my coach and guide her through aspects of my performance routine. It was an exhilarating experience for both of us, as it pushed us to explore new avenues while highlighting the significance of staying true to ourselves and pursuing our passions.
According to Emma, her participation in the evian campaign was an enjoyable experience. It was her first big campaign, and everyone had a great time on set. Dua, who served as a coach, was excellent in teaching Emma how to dance. Emma, however, thinks that she’ll stick to her forte, which is playing on the court.