Kim Kardashian has successfully established herself as a leader in the fashion industry with her underwear brand, SKIMS. Her passion for shapewear inspired her to launch the brand in 2019, which initially offered body-shaping designs made of comfortable fabrics. Since then, she has expanded the line to include bras, underwear, and other products. Kim personally models each new product launch on her Instagram page, showcasing the sexy items in matching sets. She is her own best saleswoman, always eager to flaunt the garments and share mirror selfies that show off their amazing look, albeit on her.
Kim is unafraid to flaunt even her most daring outfits, like the microthong she wore for a February 2022 selfie that left little to the imagination. The tiny garment was paired with a small triangle bra and featured a small patch of fabric covering her crotch area, with two strings running over her hips. Although she didn’t show the backside, it had a G-string design with only one string and no extra fabric over the derriere. Kim has joked about how impractical the microthong is as actual underwear, describing it as a “clit cover.” In a 2019 interview with Nordstrom, the entrepreneur explained that she founded SKIMS because she couldn’t find shapewear that worked for her, either too thick, too loose, too tight, lacking support, or not molding to her body the way she wanted.
Kim Kardashian revealed that her brand SKIMS has been in the works for more than ten years, as she used to experiment with creating clothing pieces by cutting and dyeing fabric from other garments. The reality star emphasized the importance of wearing properly fitting undergarments, as they lay the foundation for any great outfit. Kim has frequently showcased her SKIMS underwear on social media, indicating her satisfaction with the brand. However, she acknowledged that she may not continue modeling her underwear as she ages, but will continue striving to maintain a youthful appearance. Check out some of Kim’s most provocative photos featuring SKIMS underwear below.
In October of 2019, Kim showed off her brand SKIMS’ Contour Bonded collection, featuring their most powerful solutionwear. While shapewear was the foundation of her success, her brand has since expanded to include underwear, loungewear, sleepwear, and swimwear.